In an all-out effort to snag as many payers into their single-payer health care plan, the Obama administration is using mass marketing to enroll as many ‘insureds’ as they can to help pay for their over-promised health plan, the so-called Affordable Care Act. The list of broken promises about Obamacare is endless. Including the case that the last 30 million people who can’t afford or don’t want health insurance will now be covered. Well, after all is said and done, there will still be between 30 and 40 million people without health insurance. And, it isn’t affordable, no matter how many people sign up.
A marketing analysis posted online by the federal Health and Human Services Department reveals six distinct groups, three of which appear critical to the success or failure of the program. They’re the “Healthy & Young,” comprising 48 percent of the uninsured, the “Sick, Active & Worried,” (29 percent of the uninsured), and the “Passive & Unengaged” (15 percent).
The challenge for the administration is obvious: signing up lots of the Healthy & Young, as well as the Passive & Unengaged, to offset the higher costs of covering the sick and worried.
Basically, what we have here is an ad campaign selling suites on the Titanic, with a ‘motor-voter‘ twist.