Check out this new TV ad from Ford. Their version of the man on the street press conference. The premise is that the subjects are real Ford owners using their own un-rehearsed response to a question from the ‘press corps.’
‘Chris’s’ response is golden. Took the words right out of my F150-owning mouth. Obviously Ford has the marketing sense to use this in their ad campaign because first of all, it is a popular sentiment, and, it is true. True about Ford. And true about the government’s handling of their competitors, Chrysler, now owned by Fiat, and GM, aka BM (Barack Motors). More jobs for Italy? That’s change you can step in.
This ad reminds me of the ‘Joe the plumber’ moment that President Obama had when his handlers let him talk to un-screened Americans for the first time. Now, it’s ‘Chris the Real Ford Owner.’ And Obama presses on down his yellow brick road.
Kudos to Ford Motor Company. It was to Chrysler and GM’s disadvantage for not standing up to the president. For not supporting their shareholders. For not supporting freedom, liberty, and free-market capitalism. Instead, they let the government roll them.
UPDATE 9/29/2011: Since the above ad, along with all their other ads are now no longer available online, below is a transcript of what it said. Ford’s explanation is that the ads run their cycles and that’s it. Their marketing people apparently don’t want to become a political news topic.
[Kristien] Source: LYBIO.net
Hi, I’m Kristien
[Real Ford Owner] Source: LYBIO.net
We are gonna head on into the inteview
Chris, was it buying America important to you?
[Chris] Source: LYBIO.net
I wasn’t going to buy any other car, that was bailed out by our government. I was going to buy from a manufactuerer that’s standing on their own, win, lose or draw, that’s what America’s about is taking the chance to succeed and understanding when you failed that you gotta pick yourself up and go back to work. Ah, Ford, is that company for me. Ford (Drive One)