It only makes sense that Sen. Clinton has to have a ‘makeover‘ to show her (mid-western) roots. I hearken back to her first Senate race in New York when she found out she was Jewish, and a New York Yankees fan. Chameleons don’t do makeovers.
[T]the Clinton campaign has embarked on an ambitious effort to present the candidate the way they want her to be seen: as a pragmatic Midwesterner with a compelling life story
The challenge is more than just getting voters to connect to Clinton: She has extremely high negative ratings to try to counteract.
It’s what happens when you have a candidate that supplants polls for principles.